Pavilions Weekly Ad - Pavilions is a grocery store banner used by Vons, a supermarket division of Safeway Inc. in Southern California. Although similar to Vons stores, Pavilions markets are more upscale and feature a larger selection of organic food, wine, and other speciality foods.
Introduced by Vons in 1985, they were the showpiece of their new image. The stores also tend to be larger than the typical Vons store, because many of them contain full-service pharmacies, expanded service areas and specialty offerings as a standard feature. The first location was opened in Garden Grove in October 1985 in a 55,000-square-foot former Zody's discount department store building. The new store had included a seafood shop that sold live fish, a full-service butcher shop, bakery, tortilla shop, small pizza parlor, ice cream shop, delicatessen, florist, and pharmacy.
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